Privacy Policy

Last updated September 5, 2025

Introduction

Wagner Equipment Co. ("Wagner," "we," "our," or "us") respects the privacy of your information. This Privacy Policy is designed to assist you in understanding how we collect, use, share, and safeguard your information. This Privacy Policy applies to individuals who access this website ("Site") and any of our online and, where required, offline services (collectively, "Services").

From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage with a new "last updated" date. If we make material changes, we will provide you with an additional notice, such as adding a statement on the homepage of our Site or sending you a notification. Please review this Privacy Policy periodically.

For more information as to our use of cookies and other tracking technologies, please see our Cookie Policy.

This Privacy Policy covers the following topics:

Personal Data We Collect
How We Use Your Personal Data
How We Share Your Personal Data
Opt-Out Preference Signals
Security
Third-Party Links
Children's Privacy
Notice to California Residents
Accessibility
How to Contact Us

1. Personal Data We Collect

We collect personal data from you through your use of the Site and Services. Personal data is information that is linked or reasonably linkable to an identified or identifiable individual. We collect the following types of personal data:

Personal Data You Provide

Depending on how you interact with our Site and Services, we will collect the following personal data that you voluntarily provide to us for the following purposes:

Create an Account. If you create an account, we will collect your name, email address, company name, state, zip code, and you will create a username and password for future login purposes. You may also provide us with your phone number and city.
Sign In. If you sign into your account, we will collect your username and password.
Join Our Mailing List. If you join our mailing list, we will collect name and email address. You may also provide us with your company name, city, and state.
Place an Order. If you place an order, we will collect your name, email address, phone number, company name, and billing information.
Register for a Lunch & Learn. If you register to participate in a Lunch & Learn, we will collect your name and email address. You may also provide us with your company name and phone number.
Financing Offers. If you request information on our equipment financing offers, we will collect your name, zip code, email address, phone number, and any other information you choose to provide.
Credit Application. If you apply for credit, we will collect your name, social security number, address, phone number, email address, company information, banking information, and signature.
Chat. If you use our chat feature, you may provide personal data in your message. Our chat feature is provided by Olark. Olark may collect, record, and store the information you provide in the chat. Please review Olark's privacy policy here.
Contact Us. If you contact us or request a quote, we will collect your name, email address, phone number, physical address, and any other information you choose to provide. You may also provide us with your company name, job title, and company address.
Careers. If you apply for a job with us, we will collect your name, email address, phone number, physical address, employment information, education information, gender, ethnic origin. In some cases, our career application site is provided by UKG Inc. Please review UKG Inc.'s privacy policy here.

You may use your account to access, correct, or view certain personal data we have collected and which is associated with your account. To review or request changes to any of your personal data, please contact us at wleads@wagnerequipment.com.

Personal Data as You Navigate Our Site

We automatically collect certain personal data through your use of our Site and our use of cookies and other tracking technologies, such as the following:

Usage Information. For example, the pages on the Site you access, the frequency of access, and what you click on while on the Site.
Device Information. For example, hardware model, operating system, application version number, and browser.
Mobile Device Information. Aggregated information about whether the Site is accessed via a mobile device or tablet, the device type, and the carrier.
Location Information. Location information from Site visitors on a city-regional basis.

To learn more about how we use cookies and to manage your cookie settings, please see our Cookie Policy.

Personal Data We Collect About You from Other Sources

In some cases, we may receive personal data about you from other sources. This includes Caterpillar Inc. and its business affiliates and contractors, component manufacturers, original equipment manufacturers, asset owners, credit reference agencies, public databases, joint-marketing partners, social media platforms, and publicly available sources.

2. How We Use Your Personal Data

In addition to the purposes stated above, we may use all the personal data we collect in accordance with applicable law such as to:

Maintain and improve our Site and Services;
Protect the security and integrity of our Site and Services;
Investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of any of our terms, and to otherwise fulfill our legal obligations;
Monitor compliance with and enforce this Privacy Policy and any applicable agreements and policies;
Defend our legal rights and the rights of others;
Fulfill any other purposes for which you provide it;
For any purpose that is reasonably necessary to or compatible with the original purpose for which we collected the personal data as disclosed to you; and
Comply with applicable law.

3. How We Share Your Personal Data

We may share the personal data that we collect about you in the following ways:

With Caterpillar, subsidiary and affiliated entities, potential lenders and financing companies, and with our manufacturers and their subsidiaries and affiliates;
With vendors who perform data or Site-related services on our behalf (e.g., email, hosting, maintenance, backup, analysis, etc.);
To the extent that we are required to do so by law;
With vendors to prepare, deploy and analyze advertising content;
In connection with any legal proceedings or prospective legal proceedings;
To establish, exercise, or defend our or a third party's legal rights, including providing information to others for the purposes of fraud prevention;
With any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal data where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal data;
With any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition, bankruptcy, liquidation, or similar proceeding, or in preparation for any of these events and that person or entity may use your personal data for their own purposes;
With any other person or entity where you consent to the disclosure; and
For any other purpose disclosed by us when you provide the personal data or for any other purpose we deem necessary, including to protect the health or safety of others.

4. Opt-Out Preference Signals

The Site recognizes the Global Privacy Control ("GPC") signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

Some internet browsers incorporate a "Do Not Track" feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the "Do Not Track" signal, the Site does not currently interpret, respond to or alter its practices when it receives "Do Not Track" signals.

5. Security

We maintain commercially reasonable security measures to protect the personal data we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

6. Third-Party Links

The Site may contain links that will let you leave the Site and access another website. Linked websites are not under our control. We accept no responsibility or liability for these other websites.

7. Children's Privacy

The Site and Services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal data from children under 13.

8. Notice to California Residents

The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 ("CCPA"), requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Policy is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this section does not apply to you and you should not rely on it.

The CCPA defines "personal information" to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this "Notice to California Residents" section we will refer to this information as "Personal Information."

Notice at Collection of Personal Information

We currently collect and, in the 12 months prior to the Last Updated Date of this Privacy Policy, have collected the following categories of Personal Information:

Identifiers (name, alias, postal address, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number)
Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)
Personal information described in California's Customer Records statute (California Civil Code § 1798.80(e)) (signature, telephone number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number as well as the categories listed in "Identifiers" category above)
Characteristics of protected classifications under California or federal law (race, color, sex/gender, age (40 and older), national origin, disability, citizenship status, genetic information, marital status, military or veteran status)
Commercial information (records of personal property, products or services purchased, obtained or considered)
Internet or other electronic network activity information (browsing history; search history; and information regarding consumer's interaction with website, application or advertisement)
Geolocation data
Audio, electronic, visual, or similar information
Professional or employment-related information (including employment history)
Education information
Inferences drawn from above information to create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

We collect Personal Information directly from California residents and from Caterpillar Inc. and its business affiliates and contractors, component manufacturers, original equipment manufacturers, asset owners, credit reference agencies, public databases, joint-marketing partners, social media platforms, and publicly available sources.

In addition to the purposes stated above in the section "How We Use Your Personal Data" we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:

Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards
Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
Debugging to identify and repair errors that impair existing intended functionality
Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, providing financing, or providing similar services
Providing advertising and marketing services, except for cross-context behavioral advertising, to you provided that, for the purpose of advertising and marketing, our service providers and/or contractors shall not combine the Personal Information of opted-out consumers that the service provider or contractor receives from us, or on our behalf with Personal Information that the service provider or contractor receives from, or on behalf of, another person or persons or collects from its own interaction with you
Undertaking internal research for technological development and demonstration
Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us
Advancing our commercial or economic interests

Sale, Sharing, and Disclosure of Personal Information

The following identifies the categories of Personal Information that we sold or shared to third parties in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of third parties to whom we sold or shared Personal Information:

Category of Personal Information: Identifiers (name, email address, postal address)
Categories of Third Parties: Advertising network; data analytics provider; social networks; advertising and marketing partners; third-party integrations and API partners; data brokers; retailers and e-commerce platforms

Category of Personal Information: Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)
Categories of Third Parties: Advertising network; data analytics provider; social networks; advertising and marketing partners; third-party integrations and API partners; data brokers; retailers and e-commerce platforms; mapping navigation services

Category of Personal Information: Internet or other electronic network activity information (browsing history)
Categories of Third Parties: Advertising network; data analytics provider; social networks; advertising and marketing partners; third-party integrations and API partners; data brokers; retailers and e-commerce platforms

Category of Personal Information: Commercial information (records of personal property, products or services purchased, obtained or considered)
Categories of Third Parties: Advertising network; data analytics provider; social networks; advertising and marketing partners; third-party integrations and API partners; data brokers; retailers and e-commerce platforms

Category of Personal Information: Identifiers (Internet Protocol address)
Categories of Third Parties: Advertising network; data analytics provider; social networks; third-party integrations and API partners; mapping navigation services

Category of Personal Information: Geolocation data
Categories of Third Parties: Advertising network; data analytics provider; social networks; mapping navigation services; third-party integrations and API partners

We sold or shared Personal Information to third parties for the following business or commercial purposes:

Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards
Providing advertising and marketing services
Advancing our commercial or economic interests

We disclosed the following categories of Personal Information to service providers or contractors for a business purpose in the 12 months preceding the Last Updated Date of this Privacy Policy:

Identifiers (name, postal address, online identifier, Internet Protocol address, email address)
Personal information described in California's Customer Records statute (California Civil Code § 1798.80(e)) (telephone number)
Commercial information (records of personal property, products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies; or other commercial information)
Internet or other electronic network activity information (browsing history; search history; and information regarding consumer's interaction with website, application or advertisement)
Audio, electronic, visual, or similar information
Health information
Financial information
Medical information

We disclosed Personal Information for the following business or commercial purposes:

Helping to ensure security and integrity
Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, providing financing, or providing similar services
Undertaking activities to verify or maintain the quality or safety of a service or device
Advancing our commercial or economic interests

We do not knowingly collect, sell or share the Personal Information of consumers under 16 years of age. We do not collect or process sensitive Personal Information for the purpose of inferring characteristics about individuals and, consequently, do not collect sensitive Personal Information or use it for purposes other than those allowed by the CCPA and its regulations.

Retention of Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.

Your Rights

If you are a California resident, you have the following rights with respect to your Personal Information:

The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources from which we collected Personal Information, the business or commercial purpose for collecting, selling or sharing Personal Information (if applicable), the categories of third parties to whom we disclose Personal Information (if applicable), and the specific pieces of Personal Information we collected about you;
The right to delete Personal Information that we collected from you, subject to certain exceptions;
The right to correct inaccurate Personal Information that we maintain about you;
If we sell or share Personal Information, the right to opt out of the sale or sharing;
If we use or disclose sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations, the right to limit our use or disclosure; and
The right not to be retailiated against for exercising privacy rights the CCPA confers.

How to Submit a Request to Know, Delete, and/or Correct

You may submit a request to know, delete, and/or correct through our interactive webform available here or by calling us toll free at 877-654-1237.

If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, we will require additional information to verify your authority to act on behalf of the California resident.

Our Process for Verifying a Request to Know, Delete, and/or Correct

We will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request.

We will verify your identity either to a "reasonable degree of certainty" or a "reasonably high degree of certainty" depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable. To do so, we will ask you to verify data points based on information we have in our records concerning you.

Right to Opt Out of Sale or Sharing of Personal Information

If you are a California resident, you have the right to direct us to stop selling or sharing your Personal Information.

You may submit a request to opt out of sales or sharing through our interactive webform available by clicking here. If you have enabled privacy controls on your browser (such as a plugin), we will also treat that as a valid request to opt out. Please see the "Opt-Out Preference Signals" section above for more information.

Shine the Light Law

If you are a California resident and have an established business relationship with us, you may request that we do not disclose your personal information to third parties for the third parties' own direct marketing purposes (as those terms are defined in California Civil Code § 1798.83). You may submit such a request through our webform available here.

9. Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us as described below.

10. How to Contact Us

To contact us for questions or concerns about our privacy policies or practices, please email us at wleads@wagnerequipment.com or mail us at:

Wagner Equipment Co.
Attn: Risk Management
Re: Privacy Policy
18000 Smith Road
Aurora, CO 80011